Preaching Technology

October 11, 2009

If you are a regular to my blogs you know I turn everyday experiences into lessons for leadership, honest communications and employee engagement. Opening my Sunday paper today was the following headline and story:

Tweeting during church services gets blessing of pastors.

Now I am not preaching to bring religion into the workplace, but there sure is a lesson here, one I have been preaching….You have got to set up “listening stations” at work.  Just like the leaders of this church, you as leaders of your congregation of employees must recognize and begin to address how you are going to hear from them.  It’s not business as usual anymore. And here is a quote from the article:

“The nondenominational church recently started a new service encouraging parishioners to tweet their thoughts, reflections and questions in 140 characters or less via Twitter, the popular micro­blogging social network.”

Wow!  How many of you would have expected that one?  Now I am not saying tell your rabbi, pastor, priest or minister to take up tweeting, or to encourage tweets during their service (but feel free to forward them this blog), but it sure is an eye-opener that life is changing everywhere, even in places of worship!

So here I go again, preaching to you about the multi-gen workforce you can’t ignore!  I said it before, and I will say it again, “How about using Twitter during a town hall meeting.”  Or better yet, use it every day as a feedback mechanism, let’s just rename the suggestion box “TOFI”—Twitter Opportunities for Improvement!  Sure, this concept might be difficult for you to grasp but I am asking you, no begging you, to at least consider it.

What’s your soap-box issue regarding your workplace? Let’s start a conversation to see what you feel needs immediate fixing!  Take a minute and write something in the “reply” section of this blog posting!

Eileen Weisman is a preacher of using technology to hear employees, a communication strategist, a dog-lover, an avid recycler, and a mother of the bride.

Contact The W Group to discuss opportunities for improving the listening environment within your company or organization.


6 Responses to “Preaching Technology”

  1. David Nathan Says:

    Just to add a quick follow up, the following was printed in this Sunday’s (10/11/09) Houston Chronicle. SM is now everywhere. Can I get an AMEN?!

  2. Joe Wexler Says:

    All technologies have a place – “just because you can does not mean you should” What type of communication is needed? If tweeting support ‘it’ at the right time and place GREAT.

    • I agree! However, it is time to “think out of the box” on how one can incorporate new communication technology into the workplace. WSJ yesterday talked about the demise of email! Imagine that! Here is my “tweet” from this morning….Hmmm…Why Email No Longer Rules and what that means for the way we communicate.

  3. Judy Madden Says:

    You’ve raised some interesting issues here, Eileen, as you always do. I enthusiastically endorse strategies that get folks talking with one another in the workplace, in communities, and in families. I worry, however, about the impact of tweeting and other technologies on people’s capacity to have face-to-face communication. What gets lost when we tweet rather than talk?

    • I am a major supporter of face-to-face communications and I hope my blogs demonstrate my commitment to encouraging this type of interaction. However, there is a place for tweeting and I think leaders of various organizations should consider ways to take advantage of this new wave, especially as a way to enhance an already strong communications environment.

      The Gen Y’s prefer texting to talking, and we would be remiss if we didn’t try to access this type of engagement. But we need to create a win-win, a place where all feel comfortable, and that might take some adapting from both sides.

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