Preparing an annual communications strategy to support your business plan ensures greater success of your goals.

April 2, 2009

I am introducing my blog, our new web site, and myself which serve as your personal invitation to engage in a strong business partnership with The W Group.  The W Group has been around a long time and has built its reputation on creating strong relationships with its clients.  If we haven’t met formally I look forward to our first visit!

 

Each week I will post a new “Tip of the Week” on our web site and the blog will provide common sense details around the topic.  Sometimes we might create a white paper, mention a case study or recent report that supports the issue and provides you with specific data and a more compelling message on the subject.

 

This week’s tip is the most basic of internal marketing communications: 

 

Preparing an annual communications strategy to support your business plan ensures greater success of your goals.

 

My guess is you spend a lot of time preparing your yearly business strategy.  You may have an entire team working on it and everyone is proud and excited when it is finally presented to senior management. Congratulations, but….

 

All the priorities along with all the initiatives can only travel as far as the words on the page without a communication plan aligned to match each priority.

 

Your associates, employees or donors need to understand how they are part of the business plan, why it is important for them to support the plan, and how everyone benefits from the plan.  If you don’t connect the dots from the boardroom to the lunchroom, you diminish your opportunities for success.  You may need to think like an interpreter translating each initiative into the language of your audience; this is essential to your communication strategy.

 

Remember to speak the language of your associates, employees and donors.  Corporate jargon and business terminology is fine for your document, but put everything else into words that turn your business into a thriving bee hive where the buzz is about engagement, and the results of your efforts become obvious through your bottom line.

 

How do you do that?  With a well written and executed strategic communication plan.  Visit http://www.wgroup.net

 

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